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Appeal to Patriotism
#1- Donald Trump has used patriotism as a rhetorical device for national unity and pride is what America needs. Trump’s nationalism is a patriotic appeal and he tries to persuade the audience (Americans) about their country and their story. He is appealing to this time-honored idea to restore economic growth and international clout. Also, he […]
Scarcity Appeal and Fake News
Scarcity Appeal I think that everybody has bought a particular product because of a limitation. Scarcity is a good strategy to encourage the audience to take action. Example #1 Amazon- Today’s Deal Every day I use the Amazon app to see what deals they have. Until now, I realize that’s scarcity appeal. Also, they have […]
Euphemism and Transfer
Euphemism You’re fired! Many employees use another word or expression to inform their employers that they are fired. You are being involuntarily separated, you are being realigned, there is a surplus reduction in personnel, or the staff is being re-engineered or right-sized. Euphemisms refer to polite, indirect expressions that replace words and phrases considered harsh […]
Cognitive Biases
Example #1 Anchoring Zara sale 50% off If you tell someone a jean normally costs $29.99 they will instinctively think they have found a bargain when they see it advertised somewhere for 14.49. Likewise, they will assume the item is overpriced if they see it on sale somewhere else for $34.99. The first price acts […]
Romance, Gender, and Sex
Romance #1 Context: This Ad promotes PrEP to prevent HIV.GILEAD uses romance as rhetorical devices to persuade the audience that PrEP treatment is healthy for individuals and couples. #2 Context: This Ad promotes Norwegian Cruise using a couple with the slogan: Feel free to follow the sun. It implants that it is a romantic idea to […]
Testimonial
Testimonial Examples: 1- Jennifer Lopez on Twiter (https://twitter.com/JLo/status/1227653759754481664): “Guys, have you played #CoinMaster?! …” Context: JLo is a big celebrity. I’m her fan. She is promoting a new game called CoinMaster. She persuades the audience to download the app. It’s effective because I downloaded already. 2- Jade Roller promoted by Tracee Ellis Ross Context: I […]
Fear and Humor
Appeal to Fear #1: Coronavirus fears spook markets as outbreak spreads; Trump called news conference, accuses media of “panicking markets” Context: President Trump on Twitter called a news conference to discuss the spread of the virus and he accused the media os stroking panic about financial markets. is it true? Who knows. Media are saying […]
Bandwagon and Namecalling
Bandwagon: “Keep America Great” by Donald Trump. Keep America Great is the new slogan of Donald Trump’s presidential campaign for this year 2020. With this new slogan, Trump intends to get the citizens to vote to win the next election once again. He is implying that he already made America great in his first presidential […]
Analysis of an Ad Assignment
SEATED is a new application to book reservations in different restaurants and get rewards afterward. This application is presented as a modern alternative to explore a great diversity of elegant and prestigious restaurants statewide. SEATED persuades the audience to use the application by following these steps: 1- Find a spot: Browse over 1,500 curated restaurants […]
Weapons of Math Destruction
1- What data do you already track about yourself, or have you tracked in the past but no longer pay attention to? Why have you made these choices? What do you get out of it? What are the advantages/disadvantages of self-tracking? Of using digital devices to help us do it? What patterns do you think […]
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