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Analysis of an Ad Assignment
SEATED is a new application to book reservations in different restaurants and get rewards afterward. This application is presented as a modern alternative to explore a great diversity of elegant and prestigious restaurants statewide.
SEATED persuades the audience to use the application by following these steps:
1- Find a spot: Browse over 1,500 curated restaurants and bars listed in the application. Sort by location cuisine, price, and more. It presents a large number of restaurants to explore using filters according to your preference.
2- Take a seat: Book a reservation ahead of time or use their walk-in feature for casual dining. You have the option to make the reservation in advance or make it when you are walking around the city.
3- When you are finished, snap a picture of your receipt. You must take a photo and upload it in order to get benefits.
4- Get rewards: Earn a percentage back in rewards you can spend on brands such as Amazon, Uber, Delta, Airbnb, Sephora, Nordstrom, and more.
The Ad relies on Restaurants are vital threads in our social fabric, but options like food delivery and meal kits are keeping many of us at home. This means less profit for the average restaurant. Seated rewards you for dining out more often, which is suitable for restaurants, good for you, and good for society!
The intended audience of the Ad is for people who like dining out; therefore, they will get rewards if they use the Ad. Also, it tries to convey people to go out for diner instead of ordering food delivery.
The strategy is to persuade the audience affirming dining out has never been so rewarding. It has selected a lot of restaurants to discover and give coupons for discounts. Besides that, they offer rewards for your spending at dinner. It sounds a good deal if you want to spend money, having a good dinner.
Another strategy is to make the audience aware of the importance of going out to dinner to boost the economy. The Ad promotes social integration since it tries to make people share more and be less isolated at home.
The Ad appeal to logos because it argues by logic. If you are frequently visiting restaurants for dining out, now you will get rewards and explore more and more restaurants. The Ad does not appeal to ethos because it hasn’t established an excellent reputation yet. I understand that it is a new Ad; nevertheless, it doesn’t show proof or statistic to corroborate its reputation and credibility. The Ad appeal to pathos because it uses emotions to connect with the audience. The Ad is presented as a social being that connects people; for instance, it offers that dining out is vital to society.
Clearly, the Ad is not effective at this moment. It encourages us to go out for dinner; however, there is a real problem outside with the coronavirus. Nobody wants to be outside to be exposed to the virus. For example, authorities are calling its residents to avoid public and crowed spaces or being in quarantine or isolation.
Weapons of Math Destruction
1- What data do you already track about yourself, or have you tracked in the past but no longer pay attention to? Why have you made these choices? What do you get out of it? What are the advantages/disadvantages of self-tracking? Of using digital devices to help us do it? What patterns do you think are present in your life, but don’t have the data to back it up? (For example, the person who found that coffee actually hurts his concentration, or the person who found that watching a bad movie made him feel negative about his own film career).
Since 2012 I started tracking my finances. I created a workbook in Excel to self-track my income and expenses. It has been eight years, and I continue with more rigorous monitoring. Now I have created a dependency on that data. I put everything, to be specific what I spend, what I buy, and what I have to pay. I compare my budget monthly, and it helps me to determine when I should reduce expenses. It is a great help for me to know the progress of my budget; however, it is stressful to track the data every single day. I can’t even make any payments if I don’t have the data available. I want to be more flexible with my financial situation and not depend on the constant and continuous monitoring of my finances.
2- Lookup John Jay on the U.S. News and World Report, as well as any other colleges you may have applied to (and/or attended in the past, if you are a transfer student). What kind of picture does it paint of John Jay? Is that image accurate to your own experience so far? What information were you able to access, and what were you not able to access? Do the rankings/methodology seem fair? Why or why not? What would you change if you were in charge of the ranking algorithm, and why? What additional questions do you have about
This is my first time in college in the United States. I only applied for John Jay, which has the major I was interested in. I did not know about the acceptance rate or rankings, because in my country, the education system is very different. After reading all of the articles Weapon of Math Destruction: Chapter 3, College Rakings, and SAT selling student info, I can understand more about US college and its admission process.
According to US News College, John Jay College of Criminal Justice is ranked #100 in Regional Universities North, #8 in Top Performers on Social Mobility, and #27 in Top Public Schools. It looks that John Jay has a good raking, and that image is accurate to my own experience so far. I was able to find out helpful information, such as the total undergraduate enrollment, tuition and fees, alumni starting salaries, and the acceptance rate. I was not able to access the data where the numbers came from and how they assigned those numbers. Something that I was surprised, it was the acceptance rate. John Jay has an acceptance rate of 41%. What does it mean? Was I lucky to be accepted? Did my application was good enough or was a single number of the data? The article “For Sale: SAT-Takers’ Names. Colleges Buy Student Data and Boost Exclusivity” by Douglas Belkin, published at the Wall Street Journal, explains how colleges buy SAT scores to become a more selective college. The article brings out many problems because of this practice. Students do everything to be part of the “elite colleges,” even parents have done illegal things to put their children into them.
Colleges buy SAT-Takers’ Names to offer fake admissions to students. The article cites: “Then the kids say, ‘well, why did you recruit me if you weren’t going to let me in?’ They do it to increase the number of applications; you’ve got to keep getting your denominator up for your admit rate.”
I do not think this methodology seems fair. Colleges accept students only if they have a good SAT or GPA score. Students’ applications are evaluated based on data (SAT score). What happens if the data goes wrong? Why SAT score is so essential to determine the success of students?
I agree with you when you said: many students get anxious when it comes to taking a test, no matter how hard they study. In general, do you consider that students don’t have to be grade? If yes, how to determine the student’s academic progress?
Yourself as Reader and Writer
Since I was a child, I have been interested in universal history, and specifically World War II. Reading about the Jewish holocaust is very interesting and very sad at the same time. The genocide executed by Adolfo Hitler and the German people created the International Criminal Court to prevent future wars. So, I also like to read topics related to migration laws and their international significance.
Something I don’t like to read is the poems. I consider poetry boring, and it is very subjective and interpretive for each reader. I have bad memories of reading poems because I could never understand anything they said. Poets use a very complicated language, and I need a dictionary by my side to understand it.
I am straightforward about writing. Very precise and concise. I like to describe things clearly and without any double interpretation. In high school, I hardly wrote. I learned to write in college when I got my first degree in law. As a professional, you learn to write and present bright ideas. You become a more objective person by transmitting your thoughts in writing way. I have written topics related to legal themes of interest in my home country, Dominican Republic.
I consider that reading and writing is an art because you can express how you feel and think. It is an ability to transmit your emotions to others and that they can understand you. I want to learn in this class to improve my way of writing in English and to be able to express my ideas professionally.
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