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    Analysis of an Ad Assignment

    SEATED is a new application to book reservations in different restaurants and get rewards afterward. This application is presented as a modern alternative to explore a great diversity of elegant and prestigious restaurants statewide.

    SEATED persuades the audience to use the application by following these steps:

    1- Find a spot: Browse over 1,500 curated restaurants and bars listed in the application. Sort by location cuisine, price, and more. It presents a large number of restaurants to explore using filters according to your preference.

    2- Take a seat: Book a reservation ahead of time or use their walk-in feature for casual dining. You have the option to make the reservation in advance or make it when you are walking around the city.

    3- When you are finished, snap a picture of your receipt. You must take a photo and upload it in order to get benefits.

    4- Get rewards: Earn a percentage back in rewards you can spend on brands such as Amazon, Uber, Delta, Airbnb, Sephora, Nordstrom, and more.

    The Ad relies on Restaurants are vital threads in our social fabric, but options like food delivery and meal kits are keeping many of us at home. This means less profit for the average restaurant. Seated rewards you for dining out more often, which is suitable for restaurants, good for you, and good for society!

    The intended audience of the Ad is for people who like dining out; therefore, they will get rewards if they use the Ad. Also, it tries to convey people to go out for diner instead of ordering food delivery.

    The strategy is to persuade the audience affirming dining out has never been so rewarding. It has selected a lot of restaurants to discover and give coupons for discounts. Besides that, they offer rewards for your spending at dinner. It sounds a good deal if you want to spend money, having a good dinner.

    Another strategy is to make the audience aware of the importance of going out to dinner to boost the economy. The Ad promotes social integration since it tries to make people share more and be less isolated at home.

    The Ad appeal to logos because it argues by logic. If you are frequently visiting restaurants for dining out, now you will get rewards and explore more and more restaurants. The Ad does not appeal to ethos because it hasn’t established an excellent reputation yet. I understand that it is a new Ad; nevertheless, it doesn’t show proof or statistic to corroborate its reputation and credibility. The Ad appeal to pathos because it uses emotions to connect with the audience. The Ad is presented as a social being that connects people; for instance, it offers that dining out is vital to society.

    Clearly, the Ad is not effective at this moment. It encourages us to go out for dinner; however, there is a real problem outside with the coronavirus. Nobody wants to be outside to be exposed to the virus. For example, authorities are calling its residents to avoid public and crowed spaces or being in quarantine or isolation.


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