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    Euphemism and Transfer

    Euphemism
    You’re fired!
    Many employees use another word or expression to inform their employers that they are fired. You are being involuntarily separated, you are being realigned, there is a surplus reduction in personnel, or the staff is being re-engineered or right-sized. Euphemisms refer to polite, indirect expressions that replace words and phrases considered harsh and impolite, or which suggest something unpleasant.

    Transfer
    Promo tax preparers using the image of Uncle Sam
    In tax season, I see propagandist carries over the authority of Uncle Sam, which has been a famous symbol of the US government in American culture and a manifestation of patriotic emotion. They appeal to the nationalism and responsibility as a businessman to fill out the taxes.


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