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    Romance, Gender, and Sex

    Romance 

    #1

    Context: This Ad promotes PrEP to prevent HIV.GILEAD uses romance as rhetorical devices to persuade the audience that PrEP treatment is healthy for individuals and couples.

    #2

    Context: This Ad promotes Norwegian Cruise using a couple with the slogan: Feel free to follow the sun. It implants that it is a romantic idea to take a cruise with your partner to a sunny place.

     

    Gender

    #1

    Context: This commercial serves as a perfect representation of gender roles today because it implants that beer is for men and makes them more masculine and elegant.

    #2

    Context: This Ad is an example of gender stereotypes “smell like a man, man”. The Ad presents a muscular man, no shirt wearing, horse riding, beach-going, type of man. It implants that a man uses Old Spice deodorant will become more masculine.

     

    Sex

    #1

    Context: The most effective way to encourage people to buy a product is through sex and provocative advertising campaign. We are constantly fed with the image of naked and sexual human bodies. The Ad persuades the audience to say we buy food because we think is sexy. Also, the Ad is talking about the burger’s size? What is the correlation between food and the model? Definitely, it is a double message.

    #2

    Context: Guicci’s men’s fragrance “Guilty” creates a sexual image of women. There is a man with a woman seductively wrapped around his body. The company intentionally uses sex appeal to sell the product.


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